1. She wants to make a clear distinction between the words "tattoo" and "moko" because they have serious differences. When someone gets a tattoo there is really no deep meaning that comes with it. However, when you get a "moko" there is deep meaning in it, and there are good reasons, and stories behind what the moko displays. It can represent many things such as beauty, warriorhood, identity, and many other things like these. I think she is directing this message to the people who are unaware of the real meaning behind the moko's, and the people who are uneducated and think they are just simple tattoos. 

2. She uses fact in her song. I think this is effective because it provides information in the lyrics of the songs, and it teaches a lesson to those who are listening. Songs are catchy, and the lyrics are easy to remember if you listen to it frequently, so what she is teaching in the song sticks with people, even if they do not realize it. 

3. She has strong beliefs against globalization. She believes that you should maintian your ethnic background, and keep it for yourself. She doesn't believe that you should freely trade between countries, she believes that you should pay more for the goods of tribes.  The messages presented in her songs strongly suggest that she has these beliefs, and I think she is proud of what she believes and wants many people to be aware.